Menlo Park, CA (PRWEB) December 16, 2010
The drumbeat of virtual goods marketing in e-commerce continues. Ifeelgoods, Inc., a new company launched in September 2010, which helps retailers use virtual goods as incentives, announced today that Shoebuy.com, which was the first retailer to offer Facebook Credits as an incentive on an e-commerce site, is reporting promising results. The Golf Warehouse, online golf superstore and a premier Redcats sporting goods brand, is the next online retailer to launch a similar program.
In a campaign that began shortly before Thanksgiving, Shoebuy.com advertises an offer whereby participating shoppers can receive 50 free Facebook Credits with a purchase on Shoebuy.com. Shoppers can also go directly to http://www.shoebuy.com/credits to participate.
?Offering Facebook Credits as an incentive has added fun to the shopping experience for our customers and improved our online advertising performance,? said Shoebuy.com Chief Marketing Officer James Keller. ?The Facebook credits incentive has created a lot of great buzz and, in side-by-side tests, the number of people clicking online ads that mention the Facebook Credits incentive is double what we are seeing otherwise. And, nearly half of the customers that have participated in a Facebook Credits promotion have shared their excitement with their friends on Facebook.?
Yesterday, The Golf Warehouse (http://www.tgw.com) began offering Facebook Credits for purchases of gift cards. The offer will continue through the rest of the holiday season and into 2011.
?When our customers participate in the Facebook Credits promotion, they will receive something ?extra? they won?t get anywhere else which makes their gift-giving even more special,? said Brad Wolansky, CEO of The Golf Warehouse. ?It?s just another great reason for customers to shop online at TGW.com ? The Golf Warehouse.?
